About

Mai / [mai]

From the vietnamese name “Apricot or plum flower”

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IAM MAI Studio is a Paris/ London based jewellery brand founded in January 2024 by Mai Porcheret.

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The designer is a young digital fashion creative with Franco-Vietnamese heritage.
In June 2023, she graduated the Fashion Design Bachelor at ESMOD Paris as valedictorian of the class "Emerging Designers". In her pursuit of sustainable solutions and innovations in fashion, she joined the master Fashion Futures at the London College of Fashion. After her studies she moved back to France, to continue her career.

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Throughout her journey Mai started modelling 3D-printed floral jewellery developing a singular botanic laboratory.

She believes that her obsession for flowers succeeds her first name but mostly her grandmother’s passion for ikebana and mother’s green thumb.

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In this mutating project, Mai not only celebrates the essence of flowers and her origins, but also envisions the limitless possibilities that lie ahead of our future.

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Enter this experimental laboratory, where poetic morphing aesthetics are reshaping the norms of conventional jewellery. Each botanical piece is a promise of a flourishing organic future, an invitation to embrace technology and sensibility.